STAY AS DUPLICATIBLE AS POSSIBLE - Always remember that everything you do to a prospect from the second you contact them about Max is (1) what they think they'll be doing to others if they join your team, and (2) what they will be doing to others after they join your team. Consequently, you always want your prospect thinking:
I can do what you are doing, and
I would be comfortable doing what you are doing to the people I know, and
I have time to do what you are doing.
Ideally, you should strive to "do only to your prospects what they can immediately do to someone else." Remember, you may be able to effectively recruit based on your own skills and talents, but the associates that you recruit may not be able to based on theirs. What they can do, however, is use the Sizzle Call, upline 3-ways, team conference calls, local or in-home Business Presentations, etc. - - which they will only do if you use these things in the process of recruiting them. Following the strategies and action steps in this training as closely as possible will maximize your chances for team duplication!
AIM FOR BUSINESS BUILDERS, GET CUSTOMERS WHEN YOU MISS!! - For numerous reasons this produces many more Business Builders and customers than "aiming for customers and getting Business Builders when you miss!" While this does not mean that you have to talk about the business to every potential customer, for example your 94-year-old grandmother, it does mean that you generally should NOT pre-judge who will or will not be interested in the business, and as a rule you should always as least mention the business on the initial contact.
As stated above, everything you do to a prospect is what they think they'll be doing to others. If you approach someone only about the product, the only conclusion they can reach is that "you are trying to sell me something." Since most people do not want to "sell things," they are immediately thinking "I do not want to do to others what you are doing to me." Further, because of what is known as the "primacy effect" everything you do past this point is skewed by that initial perception, which makes it much more difficult to ever sponsor them!
For this reason, you should generally either (1) "lead with the business" when first approaching people (which our Suggested Initial Contact Script helps you do), or (2) as already stated, at least bring it up before finishing your initial conversation with them about Max. It is equally important that you make every attempt to get them as a customer IF, and only if, you ever get to point where you absolutely know they have no interest in building a business.
GET MOMENTUM!! -THIS IS THE MOST MOMENTUM DEPENDENT BUSINESS ON THE PLANET! To truly capitalize on Max's timing and build a dynamically growing team, you'll have to harness the power of momentum! In fact, if you do not have momentum, your #1 goals should be to get it, and if you have it, your #1 goal should be to keep it! To develop team momentum you must first develop personal momentum! YOU are the leader of your team, and the speed of the leader determines the speed of the team. Said another way, your team tends to copy your actions, urgency, attitude, and results - - YOU set the precedent, and this precedent creates an exponential ripple effect throughout your entire team!
Every action or inaction you take from the moment you start thinking about joining Max has exponential repercussions on your momentum and success, including how long you think about joining, how you start, how many prospects you contact your first week, how urgently and consistently you follow up with your prospects, the extent to which you "plug in" to our team event system (conference calls, etc.), what rank you achieve your first month, etc. All these things tend to either speed up or slow down momentum, which comes in 3 stages:
Establishing Momentum -To establish momentum, you must give your Max business "maximum throttle" for at least a minimum time - - generally at least for 90 days. Perhaps the best way to illustrate this is with boats, jets, and the space shuttle. Will a boat get "on plane," or will a jet "take off," or will the space shuttle get "into orbit" with 30 - 40 - 50 or 60% throttle? No. It takes full throttle for at least a minimum time to plane out, take off, or get into orbit! The same principle applies to establishing personal and team momentum with Max, and your first 90 days is critical!
To illustrate what we mean by "throttle" in your Max business, let's say you have 30 really great prospects to call about Max. Calling all 30 your first week requires more "throttle" (and produces more momentum) than calling 1 per month for 30 months. Calling all 30 in 1 day produces even more! This is also known as "compressing activity," and just like with gas, if you compress enough activity into a short enough time frame you get an explosion! Always remember that TIME DILUTES ACTIVITY, so compressing more activity into less time produces more momentum!
*** CRITICAL CONCEPT - Expose Max to as many people as possible as fast as possible - - there is no substitute for numbers!! *** LANDMINE TO AVOID - Saying too much, to too few, too slowly - - say less to more faster!
Sustaining Momentum - Once you have momentum, it can be sustained with less throttle than it took to establish it, but it can also be lost unless you stay consistent with prospecting, following up, etc.
Advancing Momentum - Because momentum tends to "plateau" instead of steadily increasing, many people erroneously think that they're doing "something wrong" when they hit a plateau, and then start changing what they're doing to "get it going again." However, momentum will always eventually advance if you stay consistent with proper activity.
BUILD YOUR INCOME/SUCCESS STORY!! A very important component of momentum is your income, i.e. "success," story. Max is a FOR PROFIT, "copy cat, follow the leader" business, and your team tends to copy your results - - and income results are the "name of the game!" Mark our words - - the most common question you will be asked as you build your business will be "how much have you earned?" "I earned $500 my first month part-time" will get your prospect or team member a whole lot more excited than "I've been in six months and haven't earned anything yet." In short, the better your story, the faster your team will build and the easier it becomes to attract new people personally.
When it comes to building your story, every component of success that you develop parlays into the next even bigger component of success, which does the same, which does the same. Consequently, professional network marketers know that one of the biggest secrets to building massive success and momentum in this industry is having as successful a 1st week as possible, and then parlaying it into the strongest possible 1st month, and then parlaying it into the strongest possible 2nd month, then the strongest possible 1st 90 days, then the strongest possible 2nd 90 days, then the strongest possible 1st year, etc.
Here's the most important point so far - - you only get ONE first week, first month, first 90 days, first year, etc. - - so PLEASE don't take them for granted! If this is your first month, end it strong by trying to get a couple more Super Achiever Packs before it closes - - the impact it could have on your story and your future success means far more than merely the immediate income you earn from it! The bottom line is that you have to do whatever it takes to get yourself a positive income story, and then leverage that story into greater and greater success. Once again, if you have been in awhile and do not have any income, you need to mentally start over and do whatever it takes to begin building your income story!
BUILD RANK!! - Another very important component of momentum that is closely related to your income story is your rank. Once again, you set the pace that your team tries to duplicate. Consequently, you need to set the precedent of attempting to the following rank targets:
1st Full Month
Bulls-Eye: Gold
Middle Target: Silver
Outer Target: Bronze
2nd Full Month
Bulls-Eye: Platinum
Middle Target: Gold
Outer Target: Silver
3rd - 6th Full Month
Bulls-Eye: Diamond
Middle Target: Platinum
Outer Target: Gold
Beyond 6 Months
Double Diamond: 1-2 Years
Triple Diamond: 2-4 Years
Presidential & Crown Diamond: 4-6 Years+
If you are just starting, you need to at least "aim" for these targets, especially if you are working an "all out massive action" gameplan. If not, simply scale back your timeline or goals accordingly - - and remember it is perfectly OK to not aspire to every rank in Max. And once again, if you have been in awhile and have not set this pace - - IT'S OK! But IF you would like to get on this pace, you need to mentally "start over" and make an all out effort to build new momentum, ranks and income in this manner. Whatever the case, any temporary sacrifices you have to make to "get on track" or "stay on track" will be well worth it.
KNOW YOUR "OTHER" STORIES! - In MAX you have three (3) stories - - (1) your "why you're in" story, (2) your product story, and (3) your income story (described above). From the day you start MAX, you should know your "why you're in" story, and constantly be improving your product story. To maximize the effectiveness of sharing these stories with others, you must give them forethought, write them out, condense them and rehearse them - - before you're inevitably asked for them. When you're asked "why are you in MAX?" or "does the product work?," you should be fully prepared to "pull the trigger" on your best 60 second "commercial."
BE HERE 5 YEARS FROM NOW!! - Put your "blinders and binoculars" on and make at least a 5 year commitment to the business. There are multiple reasons for working a 5 year minimum plan, but perhaps p.52 of Robert Kiyosaki's "The Business School" says it best - - which we strongly encourage you to read! Commitment is doing the thing you said you'd do long after the mood you said it in has passed! By blinders, we mean don't get distracted - - stay focused on building "a day at a time, a brick at a time" for 60 consecutive months. By binoculars, we mean stay focused on your long term goals. Of all the points in this training, being here 5 years from now is the most important one of all! Here is a 6 minute video by industry legend Nathan Ricks (he has earned over $40 million from network marketing over the last 20 years) that shows the importance of commitment and focus:
